The strength of any agency is the emotion they

bring to every marketing challenge.

We started off as Old Ad Guys™ in 2014, creating a global network of senior marketing professionals. This approach allowed us to identify senior talent within the Toronto area to establish our first office. Over the years we have continually evolved, offering more than sound strategic and creative services. We realized that most agencies use the same playbook - asking all the same questions. What was missing is a focus on building emotional connections not just intellectual ones. This is where we are different. We focus on the emotions of your brand to make connections that build trust and loyalty. All true relationships are built on emotion.

Ad-Guys™ is the evolution of our brand, with a refreshing new headspace to meet the needs of our clients. We want to do more than inform we wish to inspire.

In short, what makes us different from other agencies.

Clients work directly with senior agency staff
All teams are led by senior agency members
We build teams by our client's category, not just whom we have on staff
We create fully integrated resources around your business including Account Service, Creative, Strategy, Media, Digital, and PR, based on the scope of work
We offer local, national and international resources if required
Our focus is on maximizing your working capital and scaling resources accordingly
We deliver the thought leadership and experience that you need to build your business and your brands
We take a channel-neutral approach, developing concepts and ideas first and then executing them through the right channel
We focus on building branded messaging, branded experiences, and digital amplification

Meet The Team.

Peter Cooke

Founder, CEO.

Lisa McGillivray

Managing Director

Peter Tutlys

Director Strategic Planning

Matthew Biswas

Account Director

WE love our brand.

Over the years, we have created a series of online ads to establish our brand. Here is a cross-section of some of our digital ads - both past and present.